01437 72 00 33

www.viaggiovino.co.uk

The name of this Surrey-based  Italian wine distributor  means “Wine Journey”, and one of the highlights of the business are its guided wine tours and tastings. Founder Antonio Cerilli has many years of experience and personally selects vintages from Italy’s finest vineyards. Wines offered on the website are not for sale in supermarkets and shops.  Creating the website gave Web Adept a chance to salivate quite a lot.

Requirements
The website aims to provide Viaggio Vino with a vital route to market, and a growing community of visitors/customers.  They wanted to advertise their online catalogue of fine wines to top chefs and Michelin star restaurants, wine collectors and corporate wine buffs.  To ensure their offers were ‘of the moment’, they required an integral content management system.  Another goal was to instill a perception of Viaggio Vino as a brand synonymous with top quality and expertise.

Solution
Web Adept created a simple, pleasant website with easy-to-use navigation and interesting tools such as a glossary of wine terms.   We also devoted a section to the wine list and ensured the website is sales-oriented by equipping each wine with a ‘Request to buy’ link.  Viaggio Vino’s wine trips are mentioned and a sample itinerary is shown. The website also incorporates a blog section to allow Viagino Vino to keep their customers abreast of the latest news and developments.

What Web Adept provided:
-    Domain
-    Hosting
-    Request to Buy
-    Site Management

Results/Benefits
The website was launched in March 2008.  Since then Viaggio Vino have received steadily increasing traffic.  Enquiries and new business continue to grow.  Web Adept manage the website and update it for Viaggio Vino whenever they need to refresh offers on their wine list or promote new wine tastings.